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Samsung readies Olympic promotion

Samsung Electronics Canada has begun a new Olympic-themed campaign that will lead into the upcoming 2014 Winter Games in Sochi, Russia. The campaign, called "#BringItHome," will focus on the company's Galaxy line of smartphones and tablets and will feature five Canadian athletes as Samsung spokespersons. The participating athletes are hockey players Steven Stamkos and Hayley Wickenheiser, ice sledge hockey player Greg Westlake, and speed skaters Marie-Eve Drolet and Michael Gilday. These five will take part in a program called "Notes from Home," which will allow consumers to send them messages of support via their mobile devices. This program will be supported with a promotional tour and a campaign website at <http://www.samsung.com/bringithome>. Samsung will also conduct a contest initiative called the "Samsung Mobilers Program" that will send a group of Canadians to the Olympics to generate behind-the-scenes content. This component is centred on a website at <http://www.samsungmobilers.ca>.

"The goal of Samsung's Olympic partnership is to heighten national pride from coast-to-coast," said James Politeski, president of Samsung Canada. "We know that the Sochi 2014 Olympic Winter Games will be the most mobile games to date. Fans will be calling, texting, watching and sharing Olympic Games stories on Samsung devices while following the athletes every move. Through our Notes From Home program, thousands of personal messages from Canadians will be supporting our athletes as they represent Canada."

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