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Nespresso promotes new Toronto boutique

Coffee brand Nespresso has begun an advertising campaign promoting the opening of its first Nespresso Boutique Bar in Toronto. The 14,000 square-foot retail space sells 21 varieties of the brand's coffee products, as well as food and Nespresso single-serve coffee machines.

The campaign, called "All U Need is Nespresso," consists of out-of-home advertising in the Toronto-area, as well as digital elements. The six-week effort will include a takeover of the Bay subway station, as well as ads at Billy Bishop Airport, transit shelters in the downtown area and billboards. Another component, called "The Grand Cruise," will allow consumers to travel to the store in complimentary BMW shuttle cars. Other elements include desktop and mobile banner ads and social media activities.

Nespresso is a subsidiary of Nestlé.

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