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Boot to depart ZenithOptimedia

Sunni Boot will depart the position of chief executive officer at Toronto-based ZenithOptimedia Canada at the end of the year. Frank Friedman will take over as CEO of ZenithOptimedia Canada on Jan. 1, 2014. He is currently executive vice-president and managing director of Optimedia in New York, a position he has held for the last five years. Prior to that, he headed the company's office in Indianapolis.

"I have been privileged to work in this industry and for ZenithOptimedia," said Boot. "It has allowed me to work with intelligent and innovative clients, who have challenged and supported us to deliver outstanding work, work that was embraced by incredible media partners whose contributions helped fuel success. I consider myself fortunate to the extreme that every day I have been able to walk into an office and work with respected colleagues whose brilliance and humanity I have learned from. I know I leave ZenithOptimedia Canada in great hands, and the next decade will be even better."

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