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GE Canada hires Matchstick

GE Canada has retained Matchstick of Toronto as its agency of record for social media and digital initiatives. The assignment includes social media management, digital advertising and content creation for online channels including Twitter, LinkedIn, Facebook and Tumblr.

"Matchstick impressed us with their thoughtful approach to social media, specifically with their strategic thinking about our B2B brand," said Yvonne Gibson, director of marketing communications at GE Canada. "This approach set them apart from the competition. Matchstick's strong team will help us build a solid social presence for GE in Canada that will resonate with our core audience of business decision-makers."

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