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Canadian Olympic Committee redesigns Olympic.ca
The Canadian Olympic Committee has relaunched its website at Olympic.ca to coincide with the start of a three-month countdown to the start of the 2014 Winter Olympic Games in Sochi, Russia. The site, developed by Zync of Toronto in association with Trew Knowledge of Whitby, ON, is intended to engage Canadian Olympic fans before and during the games. The site makes use of a responsive design that adapts to desktop and mobile viewers.
"We chose Zync because they shared our vision to marry elegant, clean, flat design with a content structure that lives within a responsive mobile world," said Derek Kent, chief marketing officer of the Canadian Olympic Committee. "We know our fans, athletes and our partners are hungry for Canadian Olympic team content. This new website will ensure our athletes' stories are told and shared in more compelling ways with fans at home and around the world."