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Report: Streaming video now half of Internet traffic

Sandvine, a networking technology company based in Waterloo, ON, has released a new report called the Global Internet Phenomena Report 2H2013 on the subject of trends in Internet usage worldwide. According to the bi-annual report, Netflix and YouTube now account for 50% of all North American fixed network data transfers. In addition, peer-to-peer filesharing has fallen below 10% of total North American traffic, compared to 30% five years ago.

"For the first time ever, peer-to-peer filesharing has fallen below 10% of total traffic in North America, which is a stark difference from the 60% share it consumed 11 years ago," said Dave Caputo, CEO of Sandvine. "Since 2009 on-demand entertainment has consumed more bandwidth than 'experience later' applications like peer-to-peer filesharing and we had projected it would inevitably dip below 10% of total traffic by 2015. It's happened much faster. This phenomena, combined with the related rise in video applications like Netflix and YouTube, underscores a big reason why Sandvine's business has grown beyond traffic management to new service creation."

The report is based on an anonymous cross-section of data from Sandvine customers in North America, Europe, the Middle East, Africa, the Caribbean, Latin America and the Asia-Pacific region.

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