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Match Marketing Group buys Circle One Marketing
Toronto-based shopper marketing agency Match Marketing Group has acquired Circle One Marketing of Norwalk CT, a firm that also specializes in shopper marketing. This is Match's ninth acquisition in the past two years, roughly doubling its size and expanding its presence mostly in the United States.
"Through acquisitions and organic growth the goal has always been to create an agency that can allow our clients to more successfully engage consumers with their brands, from research, through events, to the store floor and the final sale," said Perry Miele, chairman of Match. "Our successful and rapid growth is client-driven, enabling us to provide our clients across the continent the integrated, efficient and effective services they expect and deserve."