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Apex rebrands, launches paid content division

Toronto-based public relations agency Apex has undertaken a rebranding initiative to coincide with its 15th anniversary. The rebranding includes a new logo and a redesigned website at <http://www.apexpr.com>. The agency has also launched a new division called Ruckus that will specialize in paid content programs.

"While some agencies might celebrate milestone anniversaries with cake, we're celebrating with a total refresh,” said Apex president Linda Andross. "Our business is all about facilitating change, and it is in this spirit that we are transforming how we look, communicate, collaborate, and work. These changes at Apex mirror the evolution of our business where content and narrative live across multiple channels and models."

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