Bahamas Tourism breaks out-of-home campaign
Bahamas Tourism has begun an out-of-home advertising campaign in Toronto. The campaign, developed by Pattison Outdoor Advertising of Toronto, makes use of a wrapped "super train" subway. According to the agency, this is the first time one of the new trains has been fully wrapped in advertising. The wrap runs the 435-foot length of the six-car train, supported with interior posters and door cards.
"As the exclusive supplier of advertising for the Toronto Transit Commission, Pattison Outdoor Advertising is proud to reveal this incredibly engaging campaign for the first time on the TTC's newest model of subway trains," said Bob Leroux, central region general manager at Pattison. "Bahamas Tourism has chosen an extremely effective way to communicate the warm hospitality and colourful culture of the Bahamas. Hundreds of thousands of riders will experience this great creative. This is sure to be a very impactful and successful campaign."
The overall initiative also includes transit advertising in Halifax, Montreal, Ottawa, Edmonton and Winnipeg, as well as digital office building ad displays in all of those cities except Winnipeg. The campaign will run until February 2014. Media planning was handled by VMC Media.