Big Brothers of Greater Vancouver breaks new campaign
Big Brothers of Greater Vancouver has begun a campaign intended to encourage men to volunteer for the organization. The public service announcement campaign, developed by DDB Canada of Vancouver, seeks to counter the perception that being a Big Brother requires a large time commitment. The campaign consists of nine television commercials and online videos, each eight seconds in length, depicting the ways in which a little time can make a difference in a boy's life. The ads will run on the organization's YouTube, Facebook and Twitter pages, as well as on donated television airtime through the fall. The campaign will be supported with additional social media activities.