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Samsung Canada begins Ultra High Definition campaign
Samsung Canada has begun a new advertising campaign promoting its Ultra High Definition television product line. The campaign, Cheil Worldwide, focuses on the picture quality and resolution of the television sets. It makes use of English- and French-language radio, television, newspaper, out-of-home, digital and cinema advertising that will run through the month, leading up to Black Friday. The creative features wildlife imagery intended to highlight the lifelike pictures provided by the products. The campaign uses the tagline, "Discover True Detail."