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Molson Coors, Hailo ready responsible drinking promotion
Molson Coors Canada will conduct a responsible drinking promotion this holiday season in association with Hailo. During the month of December, the brewer will distribute $1 million worth of credits for Hailo's smartphone-based taxi-summoning service. Participating licensed establishments in Montreal and Toronto will distribute codes to consumers that can be redeemed for $10 worth of taxi travel using Hailo's mobile application.
"We are proud to be part of this initiative for safe holiday travel," said Sébastien Charbonneau, director of corporate affairs at Molson Coors Canada. "It's in line with our commitment to helping consumers make responsible choices when they're celebrating. We encourage Montrealers to take advantage of this option for a safe ride home during the holiday season."