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Via Rail hires Cossette

Via Rail Canada has retained Cossette of Montreal as its marketing communications agency. The firm will handle two assignments: management of the Via Rail brand and management of the Via Préférence loyalty program.

"Through its creativity and innovativeness, the team at Cossette proved that it could manage a prestigious brand like Via Rail Canada," said Sylvie Bourget, chief marketing and sales officer at Vis. "Its thorough knowledge of the transportation and tourism industries also contributed to its understanding of Via Rail Canada's needs."

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