Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/32141.jpg): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/www/adnews/view.php on line 157

Warning: getimagesize(http://www.adnews.com/images/m32141.jpg): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/www/adnews/view.php on line 160

Study: Out-of-home advertising and mobile devices

The Out-of-Home Marketing Association of Canada has released the results of a study into consumer use of mobile devices to interact with out-of-home advertising. According to the study, five million people, representing 21% of mobile subscribers, have interacted with such an ad at some point. Three and a half million, or 15%, have done so within the past six months. The report also states that consumers who have interacted with these ads are 45% more likely to watch video and television programming on mobile devices, compared to those who have not. In addition, 42% of respondents expressed interest in using ar mobile device to interact with out-of-home ads.

« Back Next »

Related stories Comments