WestJet conducts Christmas Miracle campaign
WestJet of Calgary has begun a holiday-themed promotion called "The WestJet Christmas Miracle." The promotion makes use of an online video depicting real travelers at airports in Toronto and Hamilton describing their Christmas gift wishes to Santa Claus via a videoconference kiosk. It then shows 150 WestJet employees in Calgary collecting these gifts, wrapping them and placing them on a baggage carousel for the travelers to find on their arrival.
"This year, we wanted to turn our holiday campaign into a tradition by doing something that's never been done before," said Richard Bartrem, vice-president of communications and community relations at WestJet. "Inspired by the notion of real-time giving, we wanted to surprise our guests with meaningful, personalized gifts when they least expected them. Being able to show our guests how much we care with gift-giving, a tried and true holiday tradition, resonates with WestJetters as much as our guests."
As part of the promotion, viewers are encouraged to share the video through social media sites. WestJet Cares for Kids will donate a number of flights through Ronald McDonald House Charities once the video reaches 200,000 views.
The initiative was conducted in association with Best Buy Canada, the Calgary International Airport Authority, Toronto Pearson International Airport and the John C. Munro Hamilton International Airport.