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Sweetpea Baby Food hires The Brand Factory

Toronto-based Sweetpea Baby Food has retained The Brand Factory, also based in Toronto, as its advertising and digital agency of record. Sweetpea is now in the process of re-launching its line of organic baby food products. The assignment includes creative advertising development, ongoing marketing initiatives, digital work, content marketing and social media activities. Sweetpea Baby Food is a subsidiary of One Earth Farms.

"Consumers are looking for healthier food choices for their children and we are excited to have been selected to lead that initiative for One Earth," said Joseph Sulpizi, president of The Brand Factory.

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