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Northern Lights Direct creates campaign for USell.com

Northern Lights Direct of Toronto has developed a new television advertising campaign for USell.com of Chicago. The campaign consists of a 60-second commercial called "Do You Know?" that encourages consumers to sell their used smartphones and other electronics through the site.

"We turned to Northern Lights Direct because their expertise is making DRTV campaigns that are both highly branded and highly effective at driving sales and leads," said Nik Raman, chief operating officer at USell.com.

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