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PepsiCo Canada sends more work to Praxis

PepsiCo Foods Canada has retained Praxis of Toronto as its national public relations agency of record. Praxis won the account in a competitive review process that began this summer.

Praxis first became the public relations agency of record for Pepsi-Cola Canada and the Pepsi Bottling Group in 1999. The assignment previously included corporate communications, issues and crisis counsel, stakeholder relations, nutrition communications and brand marketing PR for PepsiCo Beverages Canada. The agency gained the PR account for the Quaker brand eight years ago. The new assignment includes public relations services for the Frito Lay Canada brand portfolio and the PepsiCo Foods Canada corporate entity.

"Praxis is deeply connected to the PepsiCo Canada organization and its brands, providing invaluable strategic counsel, knowledge and communications insight," said Jason McDonell, marketing vice-president at PepsiCo Foods Canada. "The firm's history working on our business, coupled with their passion, creativity and sound judgment brings value to the table as a trusted partner."

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