AcuityAds adds ComScore data to RTB system
Toronto-based real-time bidding company AcuityAds has expanded its agreement with digital measurement and analytics firm ComScore. The new agreement adds three new forms of reporting to Acuity's system. Acuity will now provide reporting on digital campaign viewability, gross rating points and reach using ComScore data.
"Online advertising is constantly evolving, and integrating to ComScore's advanced data provides us new levers for optimizing our client campaigns in real time, ensuring we take full advantage of the available inventory and rewarding the publishers who have advertisers needs in the right place," said Nic Landry, vice-president of products and operations at AcuityAds. "The ability to overlay viewability, GRPs and reach metrics within the RTB ecosystem allows us to offer more advanced capabilities to the marketplace and meet our advertiser and agency needs when it comes to brand awareness campaigns and measuring their effectiveness."