Foot Locker Canada signs marketing agreement with NBA
Toronto-based retail chain Foot Locker Canada has signed a multi-year marketing agreement with the National Basketball Association making the company an official sponsor of the league in Canada. Foot Locker will participate in a number of league events held in Canada, including the NBA Canada Series and the NBA Big Tour. The company will also conduct various NBA-themed in-store promotions nationally. Foot Locker was previously a sponsor of the first NBA Canada Series held at the start of the 2012-13 NBA season, which consisted of pre-season games in Montreal and Winnipeg.
"It is such an exciting time for basketball in Canada, and Foot Locker is a great partner to build on the buzz the game is creating here," said Dan MacKenzie, vice-president and general manager of NBA Canada. "Foot Locker has a broad appeal to fans across all sports and we look forward to connecting with their customers to keep growing the profile of basketball here."
The NBA and Foot Locker have also formed a new multi-year marketing agreement that makes Foot Locker an official sponsor of the league in the US for the first time. Foot Locker has been the title sponsor of the Foot Locker Three-Point Contest since 2004.