Bell extends agreement with Whitecaps FC
Bell has signed a multi-year extension of its premier founding sponsorship agreement with the Vancouver Whitecaps FC Major League Soccer team. As part of the agreement, Bell branding will appear on the team's official men's and women's jerseys and kits. The company will also participate in various community initiatives conducted by the team. In addition, TSN will become the official broadcaster of Whitecaps FC in 2014. All of the team's matches will be broadcast live on TSN nationally.
"Bell is proud to extend its successful partnership with the Vancouver Whitecaps FC organization, one of Canada's most respected soccer clubs," said Wade Oosterman, chief brand officer at Bell. "Passion for MLS and soccer is growing rapidly across Canada and we're excited to give fans more national coverage across multiple platforms than ever before."