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Fairmont Hotels hires Buyatab for e-gift card program

Fairmont Hotels & Resorts of Toronto has recently retained Vancouver-based Buyatab Online to develop an electronic gift card program and accompanying marketing. Consumers can purchase the cards from the Fairmont website and have them immediately delivered online to recipients.

"Fairmont Hotels & Resorts is a luxury hotel group that is known for its landmark properties and genuine approach to guest service," said Derek Warburton, vice-president of sales and marketing at Buyatab. "Fairmont wanted to enhance its online service offerings by making its established gift card program accessible to its base of loyal customers all over the world."

Fairmont Hotel & Resorts operates 65 hotels internationally. It is a division of FRHI.

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