Canadian Tire releases ice truck commercial
Canadian Tire released a television commercial on Jan. 1 promoting its MotoMaster Eliminator line of automotive batteries. The commercial, called "Hockey Practice," features a 15,000 pound drivable truck made of ice, intended to highlight the cold weather performance of the batteries. The truck was constructed in association with Iceculture of Hensall, ON. The commercial is accompanied by a "making-of" online video.