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Bell Media Sales hires Collin

Bell Media Sales of Toronto has appointed Lucy Collin to the position of vice-president of marketing and innovation for integrated sales in English Canada. She will oversee marketing strategy and business-to-business activities for the company. She will also be responsible for trade sponsorships and advertising initiatives in English Canada. Collin was most recently a consultant to the Canadian Advertising Museum. Prior to that, she was publisher of Marketing magazine at Rogers Communications. At Rogers, she has also been director of sales and a senior account manager for the magazine. Collin has also worked at Corus Entertainment, IMG, CBC Television, JWT, Grey Canada and MediaCom.

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