Starbucks Canada introduces Tweet-a-Coffee
Coffee chain Starbucks Canada has launched a new gifting program called "Tweet-a-Coffee." Registered users can send a $5 Starbucks electronic gift card to any Twitter user by sending the service a tweet. The recipient can redeem the voucher at participating stores directly from a mobile device or via a printed copy.
"Starbucks is a gathering place that creates moments of connection between people every day," said Richard Burjaw , vice-president of Starbucks Canada. "Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly."