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Boomerang Kids hires Hill&Knowlton Strategies

Children's products retailer Boomerang Kids has retained Hill&Knowlton Strategies Canada of Toronto to undertake its first public relations campaign in that city. The assignment includes strategic counsel, media relations, blogger relations and promotional activities. The initiative may expand to other markets later in the year.

"We chose H&K based not only on its expertise with children's brands, but also because of its strong relationships with parenting bloggers," said Krista Thompson, president of Boomerang Kids. "We understand how important it is to be able to lever those relationships to help create Boomerang Kids brand advocates and spread the word about our unique offering."

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