Warning: getimagesize(http://www.adnews.com/images/32244.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 157
Warning: getimagesize(http://www.adnews.com/images/m32244.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 160
Pollard Banknote licenses Jelly Belly brand
Winnipeg-based lottery ticket company Pollard Banknote has formed a licensing agreement with The Jelly Belly Candy Company of Fairfield, CA. The agreement will allow Pollard Banknote its lottery clients Jelly Belly-branded tickets.
"By combining the high degree of exposure and awareness of Jelly Belly jelly beans with Pollard Banknote's eye-catching and whimsical designs, innovative print technologies such as our multi-color translucent marking system, and the opportunity to incorporate our turnkey integrated marketing and promotional programs, lotteries can effectively reach a receptive audience who are open to purchasing brand-related merchandise, including instant games that are faithful to the highly-successful, bright and flavorful Jelly Belly brand," said Sina Aiello, marketing vice-president at Pollard Banknote.