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Edelman Digital introduces Creative Newsroom unit

Toronto-based Edelman Digital has launched a new service called Creative Newsroom. The unit will develop social and digital marketing campaigns making use of content creators, analysts, writers, editors, and paid and earned media experts. The agency has also constructed a new website at <http://www.edelmandigital.ca>. The site describes the services of the practice and offers a portfolio of its work.

In addition, Edelman Digital has appointed Dave Fleet to the position of senior vice-president for the eastern Canada region. Steven Park has been appointed senior vice-president of the western Canada region. Paul Ortchanian has been appointed vice-president of technology.

"For years, we've produced ground-breaking work for high-profile clients in all of our practices," said Tristan Roy, managing director of Edelman Digital Canada. "We build engagement opportunities with real people and we do it with the finest capabilities. With cross-channel integration and an integrated roster of talent, we're in a great position. This is a coming out party. No longer are we the industry's best-kept secret."

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