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Love Art Fair hires NKPR

The Toronto-based Love Art Fair has retained NKPR of Toronto to develop a launch communications program for the event, which will take place in May. This will be the first time the international Affordable Art Fair has conducted a Canadian edition. The intent of the fair is to reduce the "fear and intimidation" involved in buying art, especially among first-timer buyers.

"We wanted to work with NKPR because they have a history of getting meaningful results," said event director Nicole Milkovich. "They are also professional, approachable and fun, just the kind of agency that we wanted to work with who can authentically deliver our message that art truly can be for everyone."

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