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Boston Pizza rebrands charitable program

Restaurant chain Boston Pizza, based in Richmod, BC, has rebranded its charitable operation the Boston Pizza Foundation. The initiative will now be called Boston Pizza Foundation Future Prospects and will focus on a single cause. The operation will now work to raise funds and awareness for mentoring programs aimed at Canadian children and youth, including Big Brothers Big Sisters, Kids Help Phone, Live Different and JDRF.

"Boston Pizza believes that strong role models inspire kids to be great," said Cheryl Treliving, executive director of the foundation. "With the launch of Future Prospects we are committed to working with our franchisees from coast-to-coast to address the growing need to provide kids with access to mentors and role models that inspire them to thrive, succeed and realize their individual goals."

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