Under Armour Canada releases new commercial
Sport apparel company Under Armour Canada has begun an Olympic-themed advertising campaign for its ColdGear Infrared product line. The campaign makes use of a 90-second television commercial called "Cold War" that focuses on Canada's heritage and achievements in winter sports. It also highlights the company's relationship with Canada Snowboard, the team members of which wear uniforms incorporating ColdGear Infrared insulation. The creative intercuts images of a Canadian snowboarder in a race with footage of the 1972 Summit Series hockey tournament between Canada and the USSR. The commercial will break tonight on TSN.