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Twitch.tv signs representation deal with Oboxmedia

US-based video sharing service Twitch.tv has signed Oboxmedia of Montreal as its exclusive Canadian advertising sales representative. Twitch specializes in user-generated video game content. According to the company, it attracts approximately 45 million unique visitors per month, each spending an average of 104 minutes per day at the site. Its advertising inventory includes standard desktop and mobile banners, as well as video pre-roll ads.

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