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Aimia buys stake in AirAsia loyalty program

Montreal-based Aimia has acquired a minority stake in Think Big Digital, the company that operates the loyalty program of AirAsia Berhad of Malaysia. Think Big Digital is a joint venture between AirAsia and financial services company Tune Money. The deal is worth C$17 million, with up to an additional C$7 million to be paid if certain conditions are met by the end of 2015. The AirAsia Big loyalty program also includes credit card companies, retail stores, gas stations, insurance companies and telecommunications firms in southeast Asia.

"Asia represents a key region for Aimia as we expand our presence globally, and we believe the partnership between ourselves, AirAsia and Tune Group provides a fantastic platform to further demonstrate our unique capabilities in the loyalty industry," said Marc Allsop, senior vice-president of global business development at Aimia. "This partnership brings three innovative, forward-thinking brands together for the long-term benefit of our customers."

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