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Quebec Honda dealers hire Gendron Communication

The Association des concessionnaires Honda du Québec has retained Gendron Communication of Laval, QC as its advertising agency in Quebec. Beginning in March, Gendron will develop all advertising campaigns for the association, which represents the Honda dealers of the province.

Gendron gained the account based on its prior work for the association. The agency has handled its advertising placement for a year and has previously created ad campaigns for Acura and Honda's motorcycle and power equipment division.

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