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Honda Canada signs promotional deal with James Hinchcliffe
Honda Canada of Toronto has signed a one-year promotional agreement with IndyCar driver James Hinchcliffe. During the term of the agreement, Hinchcliffe will participate in a national series of Honda advertising campaigns and promotions, including at the Honda Indy Toronto. The driver began his association with the company with an appearance at the official Canadian unveiling of the 2015 Honda Fit at the Canadian International Auto Show in Toronto.
"We're so pleased to welcome James to the Honda family and I think I speak on behalf of all race fans when I say that the new season can't start soon enough," said Dave Gardner, vice-president of sales and marketing at Honda Canada. "Honda Indy Toronto is a landmark event and it's fantastic to be working with such a talented, not to mention local, driver."