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Doug & Serge becomes Dougserge&Partners
Toronto-based Doug & Serge has rebranded itself as Dougserge&Partners. The agency's six partners are Doug Robinson, Serge Rancourt, Denise Rossetto, Todd Mackie, Mike Welling and Adam White. Rossetto and Mackie recently joined the firm as co-creative directors. They were previously executive creative directors at DDB Toronto.
"We are experiencing tremendous growth, both organically and with the addition of new clients," said Rancourt. "Our agency model of having senior people engaged in our clients' business is paying off. We are now expanding our senior talent base and our name change reflects that."
The agency's client list includes B2B Bank, Branksome Hall, Canada Deposit Insurance Corporation, Canada Goose, Canadian Film Centre, Clover Leaf Seafoods, Enbridge, GoodLife Fitness, Institute of Corporate Directors, Magazines Canada, Miele, MTY Group, Mucho Burrito, NEI Investments, Ontario Honda Dealers Association, Prostate Cancer Canada, TheMIGroup, TransCanada Trail and York University.