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Danone launches mentoring program at Breakfast Club of Canada

Dairy company Danone Canada, based in Boucherville, QC, has formed an agreement with the Breakfast Club of Canada to establish a mentoring program. Ten Danone employees from departments such as logistics, nutrition and marketing will work with the club to address various organizational challenges. The program began with a workshop during which Danone's community manager advised on the optimization of the club's Facebook use.

"Danone will develop leadership and employee expertise while ensuring team cohesion and engagement," said Pauline Varga, marketing vice-president at Danone. "The club will benefit from directly administrated expertise that responds to its specific organizational needs. An organization like Danone has the resources and expertise to help the club face many of its challenges and will use them to provide the club with a structured, tailor-made program."

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