Kids Can Press readies Ten Birds promotion
Kids Can Press of Toronto will begin a promotion on March 3 of children's picture book Ten Birds and the recently-published Ten Birds Meet a Monster, by Cybèle Young. The national initiative will be conducted in association with Pattison Onestop of Toronto. Stories from the books will appear page-by-page on the company's advertising display screens in shopping centres nationally until April 11. The campaign is part of Pattison's ongoing Art in Transit program.
"We are always looking for new opportunities to get children reading, and this is a particularly unique and innovative way to bring our books to life,” said Lisa Lyons Johnston, president of Kids Can Press. "We are delighted that Cybèle's beautiful Ten Birds and Ten Birds Meet a Monster are the first children's books selected for Art in Transit's groundbreaking arts and culture program."