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Gesca Media Sales Toronto rebrands
Gesca Media Sales Toronto has rebranded itself as La Presse Group Sales Toronto. The media representation agency handles national multiplatform sales for a collection of Gesca properties, including daily newspapers La Presse, Le Soleil, Le Nouvelliste, Le Droit, La Tribune, Le Quotidien and La Voix de l'Est, as well as digital publication La Presse+.
"Since the creation of Gesca Media Sales Toronto, we have built a very strong sales team, moved into new offices on Soho Street, established our media representation agency in our market and introduced La Presse+ to numerous clients," said company president Simon Jennings. "By becoming La Presse Group Sales, we are adopting Gesca's flagship property name, La Presse."