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Sanofi breaks new Rolaids campaign
Medicinal products company Sanofi Canada of Laval, QC has begun a new Canadian advertising campaign for its Rolaids brand of antacids. The campaign, developed by Lg2 of Montreal, will use national television advertising in English and French to introduce new packaging and a new tagline: "Don't let heartburn get in the way." The two 30-second television commercials will be accompanied by social media activities. Media planning and buying were conducted by Touché, with additional elements handled by Smak.