Timber Mart conducts Cottage Life sponsorship
Calgary-based building supply retailer Timber Mart has begun a sponsorship promotion with Blue Ant Media tied to a new original television series called Brojects on its Cottage Life specialty channel. The initiative includes 30-second television commercials, as well as 30-second and 10-second in-show segments. A digital component includes tagged content videos, special online episodes, a six-part sponsored editorial series, a branded web page and YouTube channel, and other online exposure. Additional elements include personal appearances by the show's hosts at a Timber Mart conference last month, media relations and in-store materials.