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Canada Bread begins Morning Quickie campaign

Canada Bread of Toronto has begun a social media promotion for its Dempster's line of English muffins and bagels. The promotion, developed by Cundari, includes an online video called "Morning Quickie" that demonstrates how to use the products in a breakfast sandwich. The two-minute video is intended to show that making such a sandwich does not need to be difficult or time-consuming.

"Dempster's has a great breakfast sandwich solution, but consumers have a misconception about how easy they are to make and how little time it really takes," said Tania Goecke, marketing director for meal occasions at Canada Bread. "We decided to have some fun and show the playful side of very practical and wholesome household mainstays like Dempster's English muffins and bagels."

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