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Addictive Mobility launches in-app video ad format

Toronto-based mobile advertising firm Addictive Mobility has launched a proprietary in-application video advertising format. The format can deliver either 15- or 30-second video ads within a video stream or as interstitials. The first client to make use of the format is Netflix, which recently conducted a campaign incorporating it.

"Sight, sound and motion are critical elements of any mobile campaign," said Naveed Ahmad, CEO of Addictive Mobility. "The ability to tell a story within a 15- to 30-second segment on a mobile device is very compelling. We believe that our role within the mobile advertising ecosystem is to provide our clients with the most innovative technologies so that they can do what they do best, focus on storytelling and create a memorable experience for the user. In the last six months we have made significant strides to ensure we keep our position as leader in the mobile ad tech space not only within Canada, but also in the international market. We are extremely excited about the future of mobile-first advertising as well as our company's prospects."

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