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Friday Harbour hires The Brand Factory

Geranium Corporation, a real estate developer based in Markham, ON, has retained The Brand Factory of Toronto as the agency of record for its new Friday Harbour property. Friday Harbour is a planned 600-acre resort and marina development at Big Bay Point on Lake Simcoe. The Brand Factory's assignment includes advertising, social media activities and content marketing initiatives.

"City dwellers want an 'un-cottage' close to home, and Friday Harbour on the nearby shores of Lake Simcoe is precisely the escape paradise they're looking for," said agency president Joseph Sulpizi. "This property has already been the most successful resort development launch in Ontario in recent history, and we look forward to marketing it to its fullest potential to boost awareness and make this exceptional resort a success."

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