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Speed Stick conducts ice-climbing promotion in Toronto
Colgate-Palmolive conducted a promotion in Toronto over the weekend in support of a new line of men's personal care products called Speed Stick Gear. On March 14 and 15, consumers were invited to climb a 60-foot-tall ice wall installed in downtown Toronto. The event was hosted by television personality Tim Deegan and was conducted with the participation of professional climbers to assist consumers. Promotional workers at the site distributed samples of the product.
"Speed Stick Gear helps prepare guys for the most pulse-inducing moments by helping to keep them dry and smelling great," said Samantha Boulukos, marketing vice-president at Colgate Palmolive Canada. "As part of this launch, we look forward to engaging even more consumers with Speed Stick Gear, which is the perfect line of personal care products for guys who are craving their next adventure."