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Burger King begins hockey promotion

Fast food chain Burger King Canada has begun a national promotion in support of the addition of a number of new items to its menu. Called New King Deals, the menu consists of 10 items, including three new burgers: a Rodeo Burger, a Crispy Chicken Jr. Sandwich and a Jalapeño Cheeseburger. Other items include the Whopper Jr., the Egg & Cheese English Muffin, french fries, onion rings, fruit smoothies, sundaes and soft drinks.

Burger King is conducting its launch promotion in association with the Ontario Hockey League, the Quebec Major Junior Hockey League and the Western Hockey League. During the initiative, on-ice shootouts will take place at game intermissions. Winning a shootout will result in the entire audience of the game winning free New King Deal menu items.

"We know our customers crave delicious Burger King offerings at great prices all day, every day," said Alison Fletcher, director of marketing for Burger King in Canada. "This New King Deals Menu gives our guests a full range of tasty choices at prices too good to pass up."

Redberry Investments of Montreal is the master franchisee for Burger King in Canada. It represents approximately 300 locations nationally.

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