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Fresh Canteen retains Butter Public Relations

Online food ordering company Fresh Canteen has hired Butter Public Relations of Toronto as its agency of record. Fresh Canteen sells meal kits consisting of pre-measured ingredients from local sources and preparation instructions. The agency will develop a communications strategy focusing food and lifestyle media outlets in Toronto. The campaign will be aimed primarily at consumers who want to cook but don't have time to shop.

"Given Butter PR's unparalleled knowledge of the food and lifestyle industries, we feel this partnership is the exact direction we need to take in order to bring this company to the mainstream," said Judy Hume, co-owner of Fresh Canteen. "We are a new concept that customers may not be that familiar with, so bringing awareness to our service is our first challenge. With Butter PR's help we plan on becoming a top-of-mind option for people with hectic lifestyles, busy schedules, or, simply, people who want to learn how to cook."

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