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Olive Media restructures

Olive Media of Toronto has undertaken a restructuring intended to provide better service to advertisers and publishers. The company's Olive Elite division has been rebranded as Olive Elite+. It will continue to handle advertising sales for properties including Thestar.com, Lapresse.ca, NYTimes.com, Aufeminin.com, Allrecipes.com and CarandDriver.com. A new unit called Olive Audience will focus on cross-platform advertising to a customized mix of inventory. A third unit, called the Olive Private Exchange, will focus on programmatic advertising.

"At Olive, we have always been proactive about responding to the needs of our clients and adapting our offering in order to drive success for marketers," said Theresa Smith, president of Olive Media. "It is with recent shifts in the market in mind that we decided to create a more focused set of advertising solutions to simplify the media buying experience and to continue driving the results that our clients count on us to deliver."

Karen Wang has been promoted to vice-president of sales at Olive Media. She will head the sales staff of the new units. Shannan LaMorre, has been appointed vice-president of Olive Elite+. She was most recently the company's head of product strategy and development. Ray Philipose, previously vice-president of media performance, has been promoted to vice-president of Olive Audience.

Olive Media is a joint venture of Toronto Star Newspapers and Square Victoria Digital Properties.

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