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Strategic Content Labs, Engagement Labs form partnership

Strategic Content Labs, the content creation division of Toronto-based St. Joseph Communications, has formed an agreement with Montreal-based social media measurement company Engagement Labs to jointly offer their services to clients. They plan to focus initially on clients in the energy and financial services industries, potentially moving into consumer product, industry association and government work. The two companies are currently working together on several projects for unidentified clients. Strategic Content Labs launched in January. It specializes in the creation of articles, features, infographics, images, illustrations, videos, social media posts and events.

"It is becoming increasingly clear that best-in-class content combined with best-in-class digital and social targeting can effectively identify and engage communities of interest on behalf of clients," said Douglas Kelly, publisher of Strategic Content Labs. "Together, we will deepen the relationship between a brand and its community, as we turn brands into publishers and audiences into brand loyalists."

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