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Royal College of Physicians begins awareness campaign

The Ottawa-based Royal College of Physicians and Surgeons of Canada has begun an advertising campaign intended to raise awareness of its Royal College Fellows certification for medical specialists. The campaign, called "Fellowship Matters," includes a new website at <http://fellowshipmatters.royalcollege.ca>, supported by an eight-week online advertising and social media campaign, as well as a poster for doctors' offices.

"Our research indicates the majority of Canadians don't know what Fellowship with the Royal College actually means, even though many recognize the letters in a doctor's credentials," said Royal College president Cecil Rorabeck. "Patients can see this designation and be confident that their physician or surgeon has met, and continues to meet, Canada's national standard for specialist expertise."

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